CoolInc.sa is the first lifestyle destination website in the Kingdom of Saudi Arabia, created to showcase trends, culture, products, and stories relevant to a modern, connected audience. Xevric provided design direction to shape a premium, engaging, and culturally relevant digital experience aligned with the client’s vision.

The core challenge was to establish a visual direction that feels both deeply rooted in Saudi heritage and culture while remaining globally elevated and contemporary. The website needed to balance editorial storytelling, product exploration, and lifestyle content in a way that resonates with a diverse, modern audience—without losing cultural authenticity. Xevric had to thoughtfully incorporate local sensibilities, values, and visual nuances while maintaining clarity, consistency, and strong visual impact across the experience.

Xevric developed three distinct design directions, each exploring a different interpretation of CoolInc.sa’s identity—ranging from culturally expressive to modern and editorial-led. These directions allowed the client to evaluate how Saudi heritage, lifestyle storytelling, and global design sensibilities could be blended at varying levels. Through this approach, we helped clarify the brand’s visual positioning and establish a strong foundation for a cohesive, scalable digital experience. The selected direction delivers a refined balance between cultural authenticity and contemporary aesthetics, positioning CoolInc.sa as a modern lifestyle destination within the Kingdom.